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In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis.



DM Review article that discusses conceptual data models for use in a CDW. Useful for thinking about and modeling the data problems, but not for star schema design.



Nick Galemmo's Intelligent Enterprise article that offers a modeling solution for when differing entities share a role.



Explains the value of data modelling in an application analysis project.

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